Richmond Interiors is a premium furniture brand whose website had to feel as considered as its products: editorial, tactile and clearly high-end, while staying an effortless webshop from the first room shot to the confirmed order. We led the UX/UI and built it, for the agency Contento.
Luxury retail carries a built-in tension. The brand wants to slow you down to admire the materials, the craft and the room it belongs in. Commerce wants the opposite: to move you to purchase without friction. Premium shoppers expect both.
Get it wrong one way and a generic webshop template cheapens the brand. Get it wrong the other way and an over-art-directed site buries the “buy” button. Richmond had to hold both at once.
The site had to feel like a showroom and behave like a modern store.
What success required
We owned the experience end to end for Contento: benchmarking luxury commerce, defining the information architecture, designing the UX/UI and visual language, and building the production front-end. Taking it to code meant the premium details survived the handoff instead of being value-engineered away.
What we owned
Context & constraints
A dense grid reads as “catalogue”; luxury reads as “collection”.
Options considered
A classic dense product grid, or editorial, room-in-context storytelling.
The choice
Large imagery, rooms in context, and collections presented as stories.
Trade-off accepted
Fewer products per view and more scrolling, in exchange for desirability and time on site.
The look can be unusual; buying must not be.
Options considered
Experimental commerce UI, or familiar, trusted patterns.
The choice
Conventional, legible product, cart and checkout patterns under the editorial surface.
Trade-off accepted
Restraint on novelty at the point of sale, so the premium feel never costs usability.
Luxury falls apart the moment two pages feel like different brands.
Options considered
Page-by-page art direction, or a shared tactile design system.
The choice
A warm, material-led system: refined type, generous whitespace, the same components everywhere.
Trade-off accepted
Discipline up front, in return for a site that feels like one considered place.
Interior designers and resellers buy differently from consumers.
Options considered
One generic journey for everyone, or a separate partner route.
The choice
A clear partner and trade path alongside the consumer experience.
Trade-off accepted
More IA to maintain, in exchange for serving a high-value audience properly.
Richmond shipped as a cohesive luxury webshop where the brand feel and the path to purchase finally pull the same way. It was a client build, so the evidence is the craft and consistency of the shipped experience and a checkout kept deliberately effortless.
See it in action
The site is live. Take a look for yourself.
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