Product design agency · Budapest, working worldwide
We design and build
digital products
people find easy to use.
From enterprise platforms to webshops and patient portals, we take products from research to launch. Strategy, UX, UI and front-end build, under one roof.
About us
Twenty years of design. One question: does it work for the people using it?
G2F Design started in 2004. Since then we have designed for healthcare, telecom, e-commerce, luxury retail, food and SaaS companies. Our founder, Gabriel, spent the last years leading product design at _VOIS for Vodafone, working daily with developers, product owners and markets across Europe and Africa.
Today we bring that enterprise experience to companies of every size. We research first, design with your team, and build what we design, so nothing gets lost between a nice mockup and the live product.
Read our storyWhat we do.
Three ways we help. Most clients start with one and stay for all three.
Product design
Clear products for complex businesses.
We map how your customers think and buy, then design the screens, flows and checkout around them. Research, information architecture, UX and UI, tested with real users.
Example: MEDTREND, a diabetes-care platform rebuilt around its patient portal, for Contento.
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Design to live product
From Figma to a working website or app.
Good design often gets lost in hand-off. We close that gap. We build front-ends, websites and webshops ourselves, using modern AI-assisted development, so you get a live product, not just a file.
Example: SzivarInfo, an invite-only cigar community: new brand plus 30+ screens, designed and coded by us.
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Brand and design systems
One look, every screen, every market.
Logos, visual identities and the design systems that keep a product consistent as it grows. For HOMEMED, one brand system now carries the launch site, four audience landing pages and every campaign.
Example: HOMEMED, a full art direction and design system built from a logo alone, for Contento.
See all servicesHow we work.
A clear process, so you always know what happens next.
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1
Understand
We talk to your team and your users, look at your data, and find where people get stuck. You get a short report with what we found.
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2
Shape
We map the journeys and structure, then sketch the key screens. You see ideas early, while changes are still cheap.
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3
Design
We design the full interface and a design system to go with it. Every screen is tested with real users before it goes to build.
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4
Build and improve
We build it with you or hand it over to your developers, ready to use. After launch we measure, learn and keep improving.
Selected work.
Real products, real results. Here are a few we are proud of.
An invite-only cigar community. New brand and 30+ screens, designed and coded by us.
Read the case study →SzivarInfo
Design & buildAn invite-only cigar community. New brand and 30+ screens, designed and coded by us.
A regional rock institution rebuilt as a fast, mobile-first magazine on custom WordPress.
Read the case study →RockSerbia.Net
Design & build · MediaA regional rock institution rebuilt as a fast, mobile-first magazine on custom WordPress.
A diabetes-care platform rebuilt around its patient portal. 22 desktop screens plus mobile.
Read the case study →MEDTREND
Product design · Health · for ContentoA diabetes-care platform rebuilt around its patient portal. 22 desktop screens plus mobile.
A 7-in-1 home minilab repositioned as lifestyle health-tech, with a launch site built to convert.
Read the case study →HOMEMED
Web · Product launch · for ContentoA 7-in-1 home minilab repositioned as lifestyle health-tech, with a launch site built to convert.
A CAMARA-compliant developer hub: onboarding from weeks to days, 64% faster tasks.
Read the case study →Network API Portfolio
Product design · B2BA CAMARA-compliant developer hub: onboarding from weeks to days, 64% faster tasks.
One AI-assisted operating system for six enterprise roles. 40+ screens.
Read the case study →Design OS
Product design · AIOne AI-assisted operating system for six enterprise roles. 40+ screens.
What clients say.
“Thank you Gabriel for all your efforts and dedication to the MaaC journey. You were the first to create the look and feel UX for MaaC during the hard times of getting things launched for the first time. We will all carry your work forward and not forget where the genesis was from. Good luck Gabriel and I know we'll work together again soon.”
“Gabriel, thank you at very short notice for pulling together the clickable prototype that we used to bring to life a number of Digital First programs for the VBU Cluster leads presentation. The demo was well received and worked really well. Thank you”
Companies we have worked with.
Since 2004, across healthcare, telecom, e-commerce, retail and industry.
