Designing the Hungarian web presence for the world's most iconic espresso machines.
La Marzocco is the legendary Italian maker of handcrafted espresso machines, trusted by the world's best cafés and baristas. La Marzocco Hungary needed a dedicated Hungarian web presence – a commercial showcase site (not a webshop) that lives up to the global brand while serving the local market.
• Role: Lead UI/UX Designer
• Scope: Full website design – homepage, commercial machine & grinder catalogue, product pages, About and Contact.
• Collaboration: Executed as a sub-contractor for Contento Marketing.
The homepage opens on a cinematic hero, then guides visitors along three clear routes: a “La Marzocco home” block for domestic machines, a bold amber “ipari kávégépek” band for commercial machines, and a dedicated grinders section – each a considered way into the range. The art direction borrows La Marzocco's warm, editorial global language: a restrained palette of ink, beige and amber, Barlow Semi Condensed display type, and full-bleed product photography.
Commercial machines and grinders are presented as a clean, editorial catalogue modelled on lamarzocco.com – flat product tiles with a signature red accent and none of the webshop clutter. Each product opens into a rich detail page: a hero with price on request, an editorial story, an image gallery, a video, a feature grid and a full specification table.
The “A Lamarzoccoról” page is a full editorial spread – a cinematic hero, alternating text-and-image sections, the La Marzocco emblem, a gallery and a video – that conveys a century of craft. A dedicated contact page pairs warm coffee photography with a clear enquiry form, turning interest into a conversation.
A brand-led commercial website for the Hungarian market – lamarzoccohungary.com.
Machine ranges
3
Page types
6
Language
Hungarian
Format
Non-webshop
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