Design OS is a role-based, AI-assisted operating system for enterprise design, marketing and product teams. Our founder, Gabriel, led its product design: six role dashboards, each with its own AI co-pilot, on one shared data layer, delivered as 40+ high-fidelity screens.
Enterprise design, marketing and product teams worked in silos. Researchers, UX designers, content teams and leads each used separate platforms, handoff was manual and context was lost at every step.
There was clear demand for AI in daily work, but no structured way to use it inside the team’s own workflows.
Every role had its own tools, and nobody could see the whole project.
What was broken
Gabriel led the work from discovery to high-fidelity delivery: 14 interviews across six enterprise roles, six role profiles, a unified information architecture with role-specific entry points, and a scalable design system with role-aware colour coding and shared AI interaction patterns.
What we owned
The six roles
Six very different roles needed their own tools without splitting the truth.
Options considered
Separate products per role, or one shared data layer with role-specific views on top.
The choice
One shared data layer with six role-specific view compositions: one source of truth, six interpretations of it.
Trade-off accepted
A more demanding data model up front, in exchange for real-time visibility across teams and no duplicate reporting.
AI that acts on its own feels intrusive in professional work.
Options considered
An autonomous assistant, or a co-pilot with clear boundaries.
The choice
Every AI touchpoint suggests insights, flags blockers and proposes next steps; people make the call.
Trade-off accepted
Less automation, in exchange for AI that teams trust and keep using.
Six dashboards had to feel like one product.
Options considered
Style each dashboard separately, or build one system with role colour coding.
The choice
One component library with role-aware colour coding and shared AI patterns, on tokens for light and dark contexts.
Trade-off accepted
Discipline in every new screen, so 40+ screens still read as one product.
From brief creation and research synthesis to design handoff and delivery tracking, every role works from the same source of truth, with real-time visibility across teams for the first time.
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