La Marzocco is the Italian maker of handcrafted espresso machines trusted by the world’s best cafés. La Marzocco Hungary needed its own Hungarian web presence: a brand-led showcase site, not a webshop, that lives up to the global brand while serving the local market. We designed it for Contento Marketing.
La Marzocco’s global site sets a high bar: warm, editorial and product-led. The Hungarian distributor needed a site with the same craft, built around its local offer of home machines, commercial machines and grinders.
It had to sell the brand, present a full catalogue clearly, and turn interest into an enquiry, without the clutter of a webshop.
A commercial showcase that feels like La Marzocco, in Hungarian.
What it had to do
We led the UI/UX for the whole site, working as a subcontractor for Contento Marketing: the homepage, the commercial machine and grinder catalogue, product pages, the brand story page and contact.
What we owned
Context
A local site in a different style would weaken the brand.
Options considered
A fresh local look, or La Marzocco’s own editorial language.
The choice
A restrained palette of ink, beige and amber, Barlow Semi Condensed display type and full-bleed product photography.
Trade-off accepted
Less local invention, in exchange for a site that is unmistakably La Marzocco.
Home baristas and café owners need different things.
Options considered
One mixed product listing, or separate routes per range.
The choice
A “La Marzocco home” block, a bold amber band for commercial machines, and a dedicated grinders section.
Trade-off accepted
A longer homepage, so every visitor finds their range at once.
Commercial machines are sold through conversation, not a cart.
Options considered
A webshop-style listing, or a clean editorial catalogue.
The choice
Flat product tiles with a signature red accent; each product opens into a rich page with a story, gallery, video, features and a full specification table, with price on request.
Trade-off accepted
No online checkout, by design: the goal is an enquiry.
La Marzocco Hungary now has a web presence that feels like the global brand: editorial, warm and product-led, with every page leading to a conversation with the team.
Have a similar challenge? Let's talk.
Book a 30-minute callSince 2004, across healthcare, telecom, e-commerce, retail and industry.
Have a product that should be easier to use?
Tell us what you are working on. We reply within one working day, and the first call is free and without obligation.
or write to us at office@g2fdesign.com
