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Contento

Website redesign for Contento, Hungary’s premium digital boutique agency with 14+ years of expertise. Transformed a legacy template-driven presence into a premium, story-first digital flagship, collapsing a fragmented multi-subpage structure into a single scroll-driven homepage.

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Date 2024
Client Contento
Category Website · UX/UI Design
Tags UX/UI, Website, Agency, Redesign
WebsiteDigital agencyRedesign

Fourteen years of expertise, finally visible.

Contento is a Hungarian digital boutique agency with 14+ years of expertise, but its old website read like a generic agency template. We redesigned it into a premium, story-first flagship that leads with results and people instead of a service list.

Role
UX/UI designResearch to hi-fi
Platform
WebsiteSingle scroll-driven homepage
Client
Contento14+ years in digital
Year
2024Production-ready in Figma
01

A perception gap.

Despite 14+ years of senior expertise, the legacy site failed to show the agency’s real value. It listed services, told no story and gave no visible evidence of the experience that sets Contento apart.

Navigation was split across many sub-pages, so visitors got tired of clicking and left before reaching the strongest assets: the results and the people.

We don’t think in templates. We solve business goals.

What was broken

  • Read like a generic web-agency template
  • Service lists instead of stories and outcomes
  • Fragmented sub-page navigation and click fatigue
  • Visitors dropped off before the best work
Contento: The redesigned hero: dark, premium and direct, leading with expertise over services.
The redesigned hero: dark, premium and direct, leading with expertise over services.
02

Research-led, from audit to hi-fi.

We benchmarked 12 premium digital agencies in Hungary and Central Europe, restructured the content around conversion paths, built a dark-theme visual language with a component library, and delivered production-ready high-fidelity designs for every homepage section.

What we owned

  • Competitive audit of 12 premium agencies
  • Information architecture and content hierarchy
  • The dark, kinetic visual language
  • Component library for all sections
  • High-fidelity designs, production-ready in Figma

The new journey

  • Hero: a direct value proposition
  • Expertise: what the agency does best
  • Projects: results first
  • Contact: one clear next step
Contento: Services, condensed from a bloated list into one focused section.
Services, condensed from a bloated list into one focused section.
03

Two decisions that changed the site.

1

One page instead of many

The client first wanted to keep separate service sub-pages.

Options considered

Keep the multi-page structure, or consolidate into one scroll-driven homepage.

The choice

One scroll-driven homepage from hero to contact, because the audit showed the strongest agency sites lead with narrative, not navigation.

Trade-off accepted

Less room per service, in exchange for no click fatigue and focus on the core value proposition.

2

Dark and kinetic in a light market

Most Hungarian agency sites use safe, light designs.

Options considered

Follow the market’s light look, or go dark and distinctive.

The choice

Near-black backgrounds, teal kinetic accents and high-contrast type.

Trade-off accepted

A deliberate risk, chosen because Contento had to look unlike every other option in the room.

Contento: The project showcase: client stories before features.
The project showcase: client stories before features.
Contento: Testimonials and people, as proof of senior expertise.
Testimonials and people, as proof of senior expertise.
04

A flagship that matches the agency’s ambition.

12Premium agencies benchmarked
1Scroll-driven homepage instead of many sub-pages
14+Years of expertise, now visible

The redesign turns a template-driven presence into a premium, story-first flagship, positioning Contento to compete credibly for senior and enterprise clients.

See it in action

The site is live. Take a look for yourself.

Have a similar challenge? Let's talk.

Book a 30-minute call

Companies we have worked with.

Since 2004, across healthcare, telecom, e-commerce, retail and industry.

VodafonedmMacmillanLa MarzoccoRichmondMedtrendALTEOASIC MinerzContentoÉges HelyettHomeMedIpari MarketingLogi StoreMagyarok a VilágScanomedShopper ParkVodafonedmMacmillanLa MarzoccoRichmondMedtrendALTEOASIC MinerzContentoÉges HelyettHomeMedIpari MarketingLogi StoreMagyarok a VilágScanomedShopper Park

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