Aeroprodukt

01 The Brief

A Brand Built from Nothing

Aeroprodukt came to us with no visual identity in place – no logo, no defined colours, no typographic system. The brief was straightforward but demanding: create a complete, professional brand identity from the ground up, one that would communicate reliability, precision, and expertise across both print and digital.

The challenge wasn't just to design a logo. It was to make every subsequent application – business cards, letterhead, future collateral – feel like it came from the same deliberate visual system, not a collection of isolated decisions.

The Objective: Establish a cohesive visual identity system – including colour palette, typography, primary logo and its variants, and a corporate stationery suite – that positions Aeroprodukt as a credible, professional brand.

02 Colour & Typography

Decisions That Carry the Brand

Colour and typography aren't cosmetic – they are the brand's voice before a single word is read. For Aeroprodukt, both needed to project confidence and professionalism without feeling cold or generic.

Colour – The palette was built around a strong primary colour chosen for its authority and legibility across different media. A carefully balanced supporting neutral ensures the identity remains versatile: it holds its weight on white stationery, scales to large-format print, and reproduces cleanly in CMYK production.

Typography – The typeface selection prioritised legibility at small sizes – essential for business cards and letterhead – while carrying enough character to feel considered. A clean, geometric sans-serif was chosen as the primary face, giving the brand a contemporary, precise personality suited to Aeroprodukt's field.

Both decisions were validated across all planned applications before the logo design phase began – ensuring the system would hold together as a whole, not just look good in isolation.

03 The Logo

One Mark, Two Configurations

The Aeroprodukt logo was designed with real-world application in mind from day one. A single mark that works in isolation isn't enough – a professional brand identity needs to adapt to different formats, orientations, and contexts without losing coherence.

Portrait Variant (Álló) – The standing configuration stacks the mark above the wordmark, creating a compact unit that works well in square or near-square contexts: profile images, stamps, embossed stationery elements.

Horizontal Variant (Fekvő) – The landscape configuration places the mark alongside the wordmark, optimised for the most common real-world use cases – document headers, business cards, email signatures, and wide-format applications. This is the primary working variant of the logo.

Both variants were delivered in CMYK, production-ready for offset printing – the standard for any professional stationery suite.

04 Brand in Application

The System Tested Against Real Use Cases

A logo is only as strong as its application. The final phase of the project was translating the defined system – colour, typography, and logo – into the two most essential corporate touchpoints: the business card and the company letterhead.

Both were designed with the same discipline applied throughout: no decoration for its own sake, every element serving a functional and brand purpose. The result is a stationery suite that feels complete and considered – not designed piece by piece, but as part of the same whole.